We believe that business must consider the interests of the society and specifics of the world for successful development. Therefore, A1's strategy is based on rendering technologies and services that provide as many people as possible with the chance to discover new possibilities, to live in an environmentally friendly and active way, to manage resources properly, to exchange knowledge and ideas, to value the uniqueness of any person. What helps us a lot is our commitment to international ESG principles that contribute not only to successful business development but also make the world a better place.
Every A1's project aimed at protection of the environment, energy-efficient solutions, upgrade of digital literacy, aid to children, charity contributions, development of the national culture, inclusion and the society of equal opportunities is a chance for us to speak about what is important to us, as well as to be heard by those who will follow us in thinking about sustainable future. Our approach is based on the ESG concept, i.e. responsible attitude towards the present and the future. We create projects that we are truly proud of.
Helmut Duhs, СEO A1 Belarus
Strategy and directions
A1 conducts its activities in accordance with the international ESG principles (Environmental. Social. Governance). Such strategy, which has replaced the traditional understanding of corporate social responsibility, allows business to further expand possibilities for positive influence on the environment and society, as well as optimize internal processes.
This approach defines the responsibility which A1 Belarus, just like the entire A1 Telekom Austria Group, assumes in order to look for the most sustainable ways of company development that will also help care about the environment and solve important social issues.
Priority directions of A1's ESG strategy include environmental-friendly behavior, helping children and supporting inclusive and cultural projects.
Energy efficiency and reduction of CO2 emissions
Green energy for educational institutions
Help for the children
100 hours with A1
Inclusive coffee shops at A1
Barrier-free environment and employment
Support of "i" Family Inclusive Theatre
Cooperation with UNFPA
Assistance in fighting against COVID-19
In connection with the COVID-19 pandemic, A1 makes every effort possible so that its subscribers can stay connected, solve working tasks on a remote basis and run their business. But it is equally important that they can get any help they need and provide it to those who are particularly in need today.
Short charity telephone numbers
A1's subscribers can provide help to Belarusian healthcare professionals. All transfers are commission free and accumulated in the charity account of the Ministry of Health. When sending a USSD request *222*19#, 2, 5 or 10 rubles can be transferred in favor of healthcare professionals fighting against the COVID-19 epidemic. In order to help medical workers, you can also send an SMS to a special short telephone number 219, as well as using the A1 banking application.
Free working communication for medical institutions
In the spring of 2020, A1 provided Belarusian healthcare professionals involved in the fight against the spread of COVID-19 with smartphones and free working communication. Communication kits are designed for personnel working in medical intensive care units and infectious departments, laboratories involved in COVID-19 testing, as well as for emergency medical care employees who will able to solve working issues and exchange information without using their personal telephones. This allowed for reducing the risk of the spread of the coronavirus outside the infected areas.
Financial support provided to infectious hospitals
In March 2020, A1 transferred 50 thousand rubles to the Minsk City Clinical Infectious Hospital as sponsor support for purchasing the necessary equipment. In November 2020, A1 provided charitable support in the amount of 30 thousand rubles to the City Children's Clinical Infectious Hospital, a healthcare institution which these days provides help not only to children but also to adults with COVID-19.
Free calls to the hotline of the Ministry of Health
In order for each company's subscriber to freely receive the required consulting support on the prevention and diagnosis of COVID-19, A1 made free calls to the telephone numbers of the hotline of the Ministry of Health with regard to the infection caused by the COVID-19 coronavirus. For hotline telephone numbers in various Belarusian regions, please click the link.