The Most Exciting Night of the Year: How Belarusians Wished Each Other Happy New Year

Calling family and friends is a long-time New Year's tradition alongside exchanging gifts and making wishes once the clock strikes midnight. A1 users started to exchange New Year's wishes in the first minutes of 2026. A1 is happy to share some exciting insights into how Belarusians wished each other happy New Year.

Minsk traditionally accounted for the biggest number of calls, followed by Gomel and Mogilev. During the peak hour between 00:00 and 01:00 Belarusians made a staggering 6 million calls!

While some calls only lasted a few seconds, other conversations extended well beyond casual greetings. The longest call in the A1 network on the night of December 31 lasted 3,600 seconds, which equals to one hour. The average call length was 90 seconds – which, according to statistics, gives enough time to exchange warm and sincere greetings.

On the whole, the number of A1 calls on the New Year's night increased by 70% compared to the average day. Despite a variety of ways of reaching out, Belarusians still prefer to call their loved ones on mobile.

About A1

Today, A1 is an acclaimed leader of the Belarusian telecommunications services market. Its solid expertise is confirmed by independent quality tests and consumers' trust. This fact is proven by A1 winning in two categories at the Number One Awards: based on open online customer voting, A1 has become No. 1 Mobile Service Provider and No. 1 Internet Provider!

А1 mobile telecom network currently has the biggest number of GSM and UMTS sites in Belarus (> 14,000). On top of that, the company has shown the best results across most parameters in the "Data Transfer" category, as per BelGIE rating. To see the full telecom provider rating made by the independent regulator BelGIE, head to хваля.бел.