A Million of "Minutes of Kindness" and Over 3,500 Participants: A1 Unites People's Hearts to Help Kids

Vibrant music, energetic sports activities, and family vibes... The initiative "In Sync With A1: Minutes of Kindness" took place on 23 August at the National Football Stadium. The project has triggered the attention of more than 3,500 people since 12 August who attended the final day of the initiative at the National Football Stadium. While some participants took part in a big run, others tried their hand in practices and master classes. Attendees were able to choose from 20+ activities, including yoga, basketball, parkour, and dancing, to name a few. As for football fans, they were rooting for the teens' team "A1 Junior" and the bloggers' team "Inform" who met in friendly match. The project finale brought together adults and kids, sports professionals and amateurs to celebrate the day of sports, empathy, and mutual help.

"In Sync With A1: Minutes of Kindness" is A1's project that marries sports and charity. This year's goal was to reach a 1,000,000-minute milestone that would translate into a real monetary donation to the Belarusian Children's Fund. During a two-week time, everyone was invited to record their physical activity and upload the screenshots on dabro.a1.by. The attendees of the final day at the National Football Stadium added to the pool of "minutes of kindness" by doing a variety of sports, including football, basketball, yoga, parkour, dancing, and roller sports.

"Our many years' charity work is not just a formality. It's a real opportunity to help those in need. "In Sync With A1: Minutes of Kindness" shows how sports and social responsibility can change children's lives," points out Vladimir Sachkov, Senior Director for Technology at A1.

"This project is yet another proof that charity can be a part of our day-to-day lives. We thank everyone who joined the initiative. Along with taking care of their health, people were given a chance to help children in need," says Liudmila Kondrashova, Director of the Belarusian Children's Fund.

The final day became a vibrant family festival in its own right. Attendees were taking pictures at the brand-new stadium, winning prizes, dancing, and having a good time at children's playgrounds. The first 3,000 participants with 60+ minutes of activity were presented with the exclusive A1 × CONTE socks, while 50 people with the most impressive results got HONOR Band 9. The highlight of the event was a gripping match between the teen football team "A1 Junior" and the bloggers' team "Inform" that piqued great interest and brought immense excitement to all involved.

The event brought together thousands of enthusiasts that recorded their "minutes of kindness" both at the stadium and online. The 1,000,000-minute goal has been successfully reached. The Belarusian Children's Fund received a generous 50,000-rouble donation that will be used to help kids in need.

"In Sync With A1: Minutes of Kindness" is part of A1's long-time ESG strategy that embraces social projects, promotion of healthy lifestyle and sports, and charitable programs for children. Through its long-term initiatives, the telecom provider emphasizes the importance of charitable work and mutual help. This approach allows to pair business tasks with social responsibility and achieve consistent results over the long haul.