A1 Becomes "New Approach" Winner at HR Brand Award 2024

A1 has been announced winner in the "New Approach" category at the HR Brand Award 2024. The award ceremony took place on 9 April 2025.

The award went to "Training the King of Sales!", a unique grading and career growth program aiming to attract and grow active sales specialists.

The project's enhanced functionalities allow candidates to get accustomed to sales in a comfortable way and move up the career ladder. The program offers great money-making opportunities and encourages employees to grow their skills by stepping from one level to another. As a result, budding specialists have a chance to build a strong career in a major international company and earn a good income from the start.

The grading program has already proven its effectiveness as a big number of candidates are showing interest in becoming an active sales specialist.

"At A1, we've always been committed to helping our employees grow and establishing a comfortable working environment. Successful projects and award wins serve as proof of our effective work in building a solid team and creating a good environment for professional and personal growth. We believe that by further advancing our program, we will be able to achieve new heights and keep both our employees and clients happy," says Olga Zhdanovich, HR Director at A1.

Currently, A1 employs over 2,100 professionals and has 75 stores in cities and small towns across Belarus.

HR Brand Award is one of the biggest professional awards in human resources and brand reputation management in Belarus. The award nominees and winners are known for their advanced approaches to human resources management.